Delivering Success
Prospect Lists
It’s the most often-asked question we get around here. “What’s the best way to work senior leads?” A simple question with no simple answer. More...4
Consistency is Key in Successful Marketing
Everyone always seems to be searching for the next “big thing” in marketing . An approach that will bring them instant More...4
The Customer’s Always Right (unless they’re wrong)
In the direct mail business, like all businesses, the conventional wisdom say’s that “the customer is always right.” I respectfully disagree. More...4
Facts About Purchasing
Marketing Lists
When shopping for mailing or tele-marketing lists, be aware that there are some pretty lame files out there. Duplicates, bad addresses, mis-spelling More...4
20 Years and Counting
With nearly 20 years in the bucket, The Directory has managed to survive quite nicely, thank you, in a volatile industry. It didn’t happen by accident:
· It took a higher degree of involvement with customers.
· It took listening to, and acting upon, the wisdom
of those directly involved in selling their products.
· It took the ability to acknowledge when a customer is right, and the guts to advise them when we think they’re wrong, even at the cost of a sale.
· It took fair pricing while serving up top-notch quality and speed in processing mail programs and lists.
So, when you’re searching for a lead generating company that demonstrates longevity, honesty, fair pricing, and a commitment to make certain of the client’s success, The Directory delivers on all counts.
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