Delivering Success
Second to none, we provide a greater diversity of mailer styles, provide quicker response times, and offer more expertise. Longevity in this business is the exception, not the rule. The Directory, Inc. is here to stay.
Speed: We mail all programs within 3 to 4 days. The average wait-time from order to returned leads is 13 business days.
Proof: Knowing the prevailing perception of lead companies,we make certain that each client receives the original 3602 proof of mailing statement from the post office.
Choice: Full graphics and layout capabilities, knowledge in structuring text that gets the best response, and a large selection of letters and forms, from basic postcards to professional laser printing.
Trust: No batching of orders, no holding of leads, no senseless delays.
Extras: A host of other services separates The Directory from the run-of-the-mill.
The Directory’s Direct Mail:
Why use the mail?
One word...MO’MONEY!
You get more “bang for your buck.” Studies show that, on average, every dollar spent on Direct Mail advertising brings in $10 in sales—a return of more than twice that generated by a direct television ad.
You reach prospects that Actually WANT to hear from you. More than half of all American households say they would actually like to receive more Direct Mail or that they would enjoy receiving some.
Consumers are receptive. Americans spent more than $244 billion in response to Direct Mail.
Over 50% of recipients of Direct Mail read it immediately and of those, over 40% found the information they received useful.
Direct Mail continues its astounding growth as a profitable advertising medium. In 1990, American businesses spent over $23.93 billion on Direct Mail advertising, an expenditure that reached $45.9 billion in 2004 (a growth rate of 97%).
Businesses are also receptive. Over $145 billion in Business-to-Business sales was attributed to Direct Mail.
Direct Mail works. Perhaps that’s why, in 1996, 56.7% of the adult U.S. population placed an order by mail for a product or service.
There doesn’t seem to be an end to its potential. In fact, Direct Mail sales reached $421.3 billion in 1997. And over the next five years, sales driven by Direct Mail increased by $8.3 billion per year